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In the good old days, many writers were forgiven all sorts of things because they were geniuses. They woke up (around noon), slipped on a silk dressing gown, breakfasted on absinthe then lay on a chaise longue waiting for the muse to arrive. If she didn’t, they’d try some laudanum or other opiates, grab a pen and scrawl a desperate sonnet or two before it was time to hit the boulevards for more absinthe and a dalliance with one or more soubrettes. The more flamboyant among them would accessorise such lifestyles in a variety of ways, many of which led to the devastations of syphilis, but my personal favourite is that of Gerard de Nerval, who used to take his pet lobster for a walk in the Jardins du Luxembourg on the end of a long ribbon.

Those days have gone now (as Flower of Scotland reminds us) and there are thousands, probably millions, of writers grabbing fleeting moments to scribble between looking after kids, being estate agents, selling insurance, driving buses or, in my case, retiring and having the leisure to write full time. Except that we can’t because, when you’ve written whatever it is, you’ve got to sell it. All of which is a preamble to confessing that, when it comes to promoting and marketing my stuff, I’m rubbish and I lament the passing of the days of silk dressing gowns and absinthe.

The proof? Last weekend, I’d arranged for my satire on online role-playing games, Alternative Dimension, to be free for three days. You see, I was being proactive. The problem was, however, that I didn’t tell anyone I’d done it. I think a total of 19 souls found out somehow that it was free and downloaded it. When I realised what an idiot I’d been (that was late on the third day of the promotion), I extended the freebie period by two days. This time I remembered to broadcast it but then along came an email reminding me that I’d also made Unsafe Acts available at the same time. At the time of writing (3.10 pm, Saturday 14), 4476 people have downloaded it, so it seems that, somehow or other, the news gets through. But think of what that figure might have been if I’d inherited the PR gene. This, however, is part of my attempt to overcome my deficiencies. The promotion is running for the rest of today and tomorrow and you can get it here in the USA  and here  in the UK.

If you have any questions about it, I’ll be on the chaise lounge.

Last week, I was talking to Sara Bain about her first novel, The Sleeping Warrior. The conversation now continues.

OK, here’s your chance to tell people why they should read it. Sell it to me (even though I’ve already read it).
The Sleeping Warrior is basically a crime thriller, police procedural and romance with an element of fantasy thrown into the mix. I wanted to write a contemporary novel that I could believe in, which also included that little ingredient of escapism. I suppose, if I was forced to categorise it, the book would fit loosely into the urban fantasy subgenre but it’s also much more than that.

The heroine of the story is Libby Butler, a self-centred ambitious young lawyer who has been emotionally traumatised by a close encounter with a serial killer. When she’s called to a south London police station in the middle of the night, she meets a man in the custody suite called Gabriel who is in need of help. But helping Gabriel proves perilous to Libby and everyone she knows. As the death count rises and fear is the only emotion left to feel, something inside Libby turns and her true self emerges.

The story is set partly in London and partly on the Isle of Arran where The Sleeping Warrior is a famous view of the mountains from across the Clyde. Gabriel is also the Sleeping Warrior in that he starts off in the story as a taciturn, enigmatic anomaly of society until he’s called into conflict. Allegorically, the Sleeping Warrior is also the dormant warrior spirit within us all.

I didn’t know about the allegory when I read it and it certainly helps to explain the richness of the character’s involvement. It makes me wonder how you want people to feel after they’ve read it.
I’d like a reaction like ‘Wow! That’s clever’ or ‘I love what she has to say’. I hope that anyone reading it will also appreciate the multiple layers of theme and nuance that are built into the foundations of the story.

Well, for what it’s worth, you had me hooked. As I said, I found it very rich and very compelling. Now let’s move to Ivy Moon Press. What decided you to set it up?
I started my career in publishing, albeit in professional text books for a legal publishing company. As an editor, I learned editorial skills and the entire process from commissioning to marketing. I’m also a graphic designer and very computer literate, so setting up my own publishing company just seemed like the natural progression to what I’ve already been trained to do. Having been a journalist for over 13 years, I know how to approach the press, which is a very handy skill when it comes to promotion.

And how do you see it developing? Will you have a stable of authors? Will its approach to publishing be different? Are you afraid that running it might eat even further into time that you’d prefer to spend writing?
Having been in the business for only a couple of months, I now understand why authors are so desperate to find a publisher! The publishing business is not always as straightforward as it would appear and before a book even hits the market there are many different fundamentals to consider that most authors aren’t aware of.

The learning curve has been more like a 1:1 gradient and I’ve found myself in the ring with the various internet publishing platforms: all of which say they’re human-friendly but none of which fulfil their promises of ease of use. I’m getting there slowly, though, and I’m now armed not only with knowledge but also with the benefit of hindsight.

I intend to publish the first episode of my ‘big’ fantasy by December and take it from there. I hope that my experience will attract other quality fiction writers whose works don’t fit into the comfortable niches devised by publishers solely for ease of promotion. My only stipulation is ‘quality’ and ‘fantasy.’ Anything more, I would consider a bonus.

Until Ivy Moon is fully fledged, I have no idea where this journey will take me but it’s my intention to offer support for all authors, irrespective of whether they fit the Ivy Moon list or not. I’m developing a part of the website which will provide a free showcase for authors – be they self or traditionally published. Obviously, this will have to start as perhaps a few sentences, a thumbnail cover image and a link to either the author’s website or the book’s retailer. I also want to feature resources for authors who are looking to hone their craft. This may take the form of guest blogs and clinics or even a link to good advice sites. I have lots of ideas and, through time, hope to incorporate them into the Ivy Moon site.

I should say also that, alongside Ivy Moon, my colleague has set up Oak Moon Press which will showcase Scottish works of non-fiction. We already have a number of quality Scottish authors lined-up and hope the list will progress in the coming years.

That all sounds very ambitious, exciting and daunting but it’s a great vision. It also seems to fit with the way the business is changing. I hope it goes well. Let’s finish with some wider, more general questions about you as a writer. You strike me as a pretty gregarious person yet writing’s a solitary pursuit. Do you enjoy that solitude?
I have a big family and come from an even bigger family, so I’ve never done anything in solitude. You’ll often find me writing, researching, talking on the phone and cooking dinner all at the same time.

Also, writing allows me to escape into another world for a while and mingle with the characters there, so I really don’t know what it is to be alone although I’m sure my poor husband does.

So you have to deal with family matters, earning a living and writing. How do you juggle them all?
Kids are all at university and my full-time job is this publishing business so writing has had to take a back seat for the moment. Once The Sleeping Warrior  is published, however, I’ll settle back to continuing with my fantasy.

Which presumably means another book, so what will that be about?
It’s called Dark Dawn and it’s the first episode of a sweeping fantasy entitled The Scrolls of Deyesto. I’ve been writing it for about 16 years on and off but I’ve settled down to re-writing this first book.

There’s no doubt, Sara, that you think big. Do you want to be rich, famous, both or neither?
Everyone wants to be rich, apart from those who already are. I don’t feel comfortable being in the public eye, so I’d prefer to give fame a wide berth.

That’s it, Sara. Thanks very much for such generous and comprehensive answers and good luck both with the book and Ivy Moon.
Thank you, Bill. It’s been a challenge but a pleasure.

Sara’s in the process of moving her blog to a new address. And a wee reminder for anyone who missed it last time, you can get the book here in the UK, here in the USA and here on Goodreads.

Time for another guest who’s also a friend.  In her role as journalist, Sara Bain has been the most generous of reviewers, giving time and energy to helping others (including me) to publicise their books. At last, she’s devoted some time to herself and produced her first novel. I read a beta version of it and wasn’t surprised to find myself drawn into a powerfully conceived, beautifully written story which ticked all the crime boxes I expected to find but also threw a disturbing paranormal element into the mix. Also, The Sleeping Warrior will be the first publication from a new publisher, Ivy Moon Press. And guess what, it’s Sara herself who’s set it up.

I found Sara’s answers so interesting that, rather than edit the conversation down, I’d leave it all in and split it between two postings. Here’s the first chunk.

First, let’s talk about The Sleeping Warrior. Have you written anything like it before? If so, tell us about it and if not, tell us what sort of writing you have done.
I prefer to read and write within the confines of the ‘fantasy’ genre and all its associated subgenres. Epic fantasy, in particular, is a personal favourite and one that I’ve been reading since I was a little child and writing since I was a bigger child. That said, when I started submitting my work to traditional publishing houses, I was often told that my fantasy was not ‘epic’ enough, in that there was not enough magic in the primary plot and not enough magical creatures running around my world.

My problem is that I like real people and put them in real situations, albeit with a long stretch of the imagination. I can’t write about something I don’t believe in. Orcs and dwarves don’t work for me, although the supernatural and a belief system in heaven and hell does.

I wrote The Sleeping Warrior as a challenge to traditional publishers’ fixation for genre classification.  I decided to write a contemporary novel which crossed as many fictional genres as I could cope with; which was populated by as many cliché antiheroes from fashionable fiction that I could stuff into the story without losing the plot, so to speak; and which had an element of fantasy woven into the narrative.

For some reason, it worked for me.

Hmmm, ‘challenging traditional publishers’ fixations’. You obviously know what they, as well as agents and readers for that matter, feel about genres and how they like their authors to fit neatly into them, so isn’t your challenge rather a bold move?
Maybe, but I’ve noticed that, where a couple of years ago publishers would instantly reject novels that failed to fit neatly into the limited library classifications of fiction, they’ve now opened the submission sluice gates to the more speculative or slipstream genres: something that was anathema to them only a little while ago. I believe that, with the coming of the mighty Amazon, publishers are no longer in control of what people read and are genuinely surprised that readers are choosing for themselves.

So what are you offering readers to counteract any possible resistance to genres being mixed?
I believe that a strong plot and strong characterisation are the true benchmarks of a good story, regardless of setting.

Well, there’s no doubt that the crime aspects of the book in particular are very real, pacey, gripping. Did you have to change gear or somehow change the way you thought as you shifted between that and paranormal/fantasy mode?
Not at all. Gabriel is the fantasy element in the book: the stranger who turns up one day and turns people’s lives into hell before making them better people for having met him. He could happen to anyone.

He’s certainly a striking character (and phenomenon). Do you see the supernatural as being an extension of ordinary reality, some feature of the subconscious perhaps, or is it purely fantastical, an escape?
I believe the supernatural is anything and everything that can’t be explained by science or logical reason, so, syllogistically, it must exist. Just because something can’t be explained or proven doesn’t mean it didn’t happen.

When I was a journalist for a local newspaper a few years ago, I ran a regular feature on hauntings in my region. This not only involved interviewing the owners of the allegedly haunted buildings, but also the physical investigation of the sites. I must admit, most of the time, I was absolutely terrified but, mercifully, I saw and experienced nothing other-wordly so I wasn’t haunted by the experience.

I like to think that, if I witness something personally, then I’ll believe it. I do, however, keep an open mind just in case someone or something does come back from the dead and tries to convince me otherwise.

Tell us about your characters. Were some easier to create than others? Are there any with whom you did or didn’t like spending time?
There are a lot of characters to juggle in The Sleeping Warrior but their characteristics are so different from one another that it was quite easy to keep up with them. Carl, Libby’s boss, is the one character I particularly dislike. He has so few redemptive personal qualities that it was difficult for even Gabriel to save him. I did think of killing him off quite early in the plot, but he worked too well.

And how about the difference between males and females? Did you find them equally easy to inhabit?
I don’t think I’m one of those writers who possesses the minds of characters and manipulates them from the inside. I tend to let them get on with life while I take a back seat – a bit like God. All my books involve a vast array of characters – both good and bad, male and female, young and old, poor and rich – they tend to interact better when I’m not trying to control them and the story progresses organically.

It sounds as if you maybe don’t do much plotting beforehand. Is that true? Or do you need to have a fairly rigid idea of where you’re heading?
I start with a character and then a few more come along. I don’t plot and I don’t draw mind maps or make lists. I may have a general inkling as to where I want them to go and what I want them to do once they’ve got there, but sometimes that doesn’t work. I tend to go where my characters lead me and trust that they will get there in the end. Often the end is a surprise, even to me.

OK, time for the intermission. Next week we’ll say a wee bit more about the book, then turn to the new publishing venture and more general thoughts on Sara’s approach to writing. Meantime, you can make a start on The Sleeping Warrior. It’s available here in the UK, here in the USA and here on Goodreads.